Events & Festivals
Hotel guides for major events
When hotel rates spike, how far out to book, and which properties put you closest to the action — for the events that move markets the most.
City
Dragon Con
Georgia World Congress Center, Hyatt Regency, Marriott Marquis, and Downtown Atlanta hotels
September 3–7, 2026
Rates spike Atlanta Downtown hotel rates increase 80–150% during Dragon Con weekend vs. standard September levels
Hotel guide →Dreamforce
Moscone Center, San Francisco CA
September 15–17, 2026
Rates spike San Francisco hotel rates increase 80–200% during Dreamforce
Hotel guide →ACL Festival
Zilker Park, Austin TX
October 2–4 and October 9–11, 2026
Rates spike Austin hotel rates typically increase 60–120% during ACL weekends vs. standard October rates
Hotel guide →Great American Beer Festival (GABF)
Levitt Pavilion at Ruby Hill Park, Denver
October 10–11, 2026
Rates spike Downtown Denver rates often run well above a normal October week during GABF weekend
Hotel guide →F1 US Grand Prix
Circuit of the Americas (COTA), Austin TX
October 22–25, 2026 (subject to FIA calendar confirmation — check formula1.com)
Rates spike Austin hotel rates typically increase 80–150% during F1 US Grand Prix weekend vs. standard October rates
Hotel guide →Magic City Classic
Legion Field and Downtown Birmingham hotels
October 31, 2026
Rates spike Birmingham Downtown rates often run well above a normal October week during Magic City Classic
Hotel guide →IAAPA Expo
Orange County Convention Center, International Drive, Orlando FL
November 16–20, 2026
Rates spike International Drive full-service hotels commonly compress 50–120%+ above soft Orlando midweeks during major OCCC shows like IAAPA
Hotel guide →Las Vegas Grand Prix
Las Vegas Strip Circuit (street circuit along Las Vegas Boulevard)
November 19–21, 2026 (subject to FIA calendar confirmation — check formula1.com / f1lasvegasgp.com)
Rates spike Las Vegas Strip hotel rates routinely increase 100–200%+ during Grand Prix week vs. soft November midweeks, with circuit-adjacent Mid-Strip and North Strip compressing first
Hotel guide →AWS re:Invent
Las Vegas Strip conference corridor
November 30–December 4, 2026
Rates spike Las Vegas Strip hotel rates can rise sharply during re:Invent week, especially near conference venues and partner-event corridors
Hotel guide →Art Basel
Miami Beach Convention Center, Collins Avenue, and satellite fairs citywide
December 4–6, 2026 — preview days typically run earlier in the week
Rates spike Miami hotel rates increase 80–150% during Art Basel week vs. September baseline
Hotel guide →NFR
Thomas & Mack Center, UNLV campus
December 3–12, 2026 at Thomas & Mack Center (visitlasvegas.com / nfrexperience.com)
Rates spike South Strip and mid-Strip rates typically compress hard for NFR versus a normal early-December week. The first nights overlap AWS re:Invent 2026, which tightens inventory further through December 4.
Hotel guide →SEC Championship
Mercedes-Benz Stadium, Downtown Atlanta
December 5, 2026 at Mercedes-Benz Stadium, kickoff 4 p.m. ET on ABC (secsports.com / NCAA.com)
Rates spike Downtown Atlanta typically compresses hard for SEC Championship weekend versus a normal early-December Friday–Saturday, especially when a GWCC show overlaps
Hotel guide →